Strategic Management Communications Better Corporate PDF 2e8100071

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The strategic management of communications: A better way to manage tough corporate issues PDF




by Keith Jackson : The strategic management of communications: A better way to manage tough corporate issues

ISBN : #1483996468 | Date : 2013-04-01

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PDF-9d845 | This concise book describes the relationship between the issues an organisation faces and its stakeholders. Its strong focus is on pre-empting crises instead of the more common reactive management approach…. The strategic management of communications: A better way to manage tough corporate issues


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The strategic management of communications: A better way to manage tough corporate issues by by Keith Jackson

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